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Environmental Concerns Driving Paper and Board Packaging Gains in Europe

Sustainability, recycling advantages are driving growth over plastic packaging.

By: Sean Milmo

European Editor

Growing public awareness in Europe about the environmental dangers of plastic packaging is providing opportunities for paper and board producers to increase their share of the European packaging sector. However, to take full advantage of these openings, the paper and board supply chain, including inks and coatings producers, needs to become more creative in its use of printing and graphic design in order to compete with the visual appeal of plastic. The plastics packaging sector has been h...

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